A dark beer with a smooth texture and rich, creamy foam brewed with the Ichiban Shibori method and 100% malt. Five styles of the Spring Valley Brewery brand will be offered in pours of slightly less than 300 ml for around 180 New Taiwan dollars ($6), a slight premium over drinks from leading local brewers. Discover the all new Nikkei Asian Review app. Please review our The KIRIN RECIPE NOTE website, run by Kirin, features recipes for snacks that complement alcoholic drinks. The zero-carb beer under the major brewery’s flagship Ichibanshibori brand will be launched on Oct. 6 as the liquor tax will be reduced on regular beer from the start of that month. Sign up to our newsletters to get our best stories delivered straight to your inbox. A premium, 100% malt beer brewed with the first-press “We hope to find new beer fans” through the introduction of the product, he added. They will be responsible for marketing the Spring Valley Brewery brand as well. TOKYO -- Kirin Holdings will export Japanese craft beer to Taiwan within the year, tapping into a growing market driven by younger drinkers. Kirin and its rival domestic beer companies have already introduced zero- and low-carb products in so-called happoshu low-malt beers and low-priced “third-category” beer-like alcoholic beverages, but not yet in regular beer. Third-category beers include beverages that use alternatives to malt, such as soy or pea protein. Kirin said it has conducted more than 350 brewing tests over about five years to come up with a method to reduce glucides in its beer while ensuring the taste is not negatively impacted. All Rights Reserved. Get trusted insights from experts within Asia itself. Kirin takes Japanese craft beer to Taiwan in export push, Spring Valley beer is served up at the brand's brewery in Tokyo's fashionable Daikanyama district. Cookie Policy Copyright Kirin Brewery Company,Limited. {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}}. Stay ahead with our exclusives on Asia; the most dynamic market in the world. TOKYO -- Kirin Holdings will export Japanese craft beer to Taiwan within the year, tapping into a growing market driven by younger drinkers. The generous use of these hops yields a crisp and luxuriant aroma. Japanese beer has gained popularity overseas in recent years, and you can find various kinds of beer from Japan abroad, such as Asahi and Sapporo and Kirin beers. Kirin plans to sell the upcoming zero-carb beer at the same price as other products under the Ichibanshibori brand. Most of Japanese national beers are Pilsner type. Recipes for delicious yet easy-to-make Japanese snacks that are popular at The KIRIN RECIPE NOTE are uploaded in KIRIN ICHIBAN. By contrast, craft beer's share remains under 1% in Japan's beer market. (Photo by Makoto Okada), A pub in Taiwan offers a taste of Spring Valley beer. (Photo courtesy of Kirin), Suntory, Asahi and Kirin face sober reality in Japan, Suntory thirsts for new markets as coronavirus upends whisky empire, Asahi's $10bn Australian beer deal faces post-pandemic hangover, Pandemic brews resistance in Thai craft beer sector, Suntory enters US beer market with alcohol-free brew, Ex-Facebook exec shows old-school sake maker power of social media. Four major Japanese beer makers separately said Thursday that their sales of beer and quasi-beer products in August fell from a year earlier, against the … A special KIRIN ICHIBAN TORETATE HOP seasonal beer boasts flavor from the famous toretate hops picked fresh from the Tono area. method, offering smooth and rich flavor. In the January-July period, Kirin saw sales of its low-carb and zero-carb products rise around 5 percent from a year earlier, indicating an increasing concern among consumers about their health, especially during the coronavirus pandemic, the company said. Beer at its purest.100% malt, first press beer. Kirin Brewery Co. said Thursday it will start selling a zero-carbohydrate regular beer in October, the first such product offered by a domestic brewer, to tap demand among increasingly health-conscious consumers. Imports from the U.S., Europe and elsewhere account for about 30% of the beer market, with younger drinkers seeking out new products. Sorry, but your browser needs Javascript to use this site. We can enjoy beer all seasons. You must be of legal drinking age to follow and tweet. to learn how you can update your cookie settings. What about Japanese national beer? Craft beer made up 5% of Taiwan's broader beer market in 2019, growing nearly 1 percentage point in five years. If you're not sure how to activate it, please refer to this site. Japanese sex business operator sues state over virus handout snub, Behold, the world's smallest Rubik's Cube, Promoters push online concerts in an effort to save Japan's live house culture, Sumo experiencing extreme period of parity in final stages of Hakuho's legendary reign, Mixing business and pleasure, Japan's national parks get 'workation' upgrades, [Bonus episode] The making of the Walkman, Directory of who’s who in the world of business in Japan.