You really wouldn’t believe this was a problem at all from watching the 55GZ1500, though. There are plenty new Samsung TVs arriving for 2020, alongside a new slate of OLEDs from LG, Panasonic, Sony, and Philips – so there's plenty of opportunity for these stakes to change in the coming year. Since LG Displays makes all OLEDs and Samsung all QLEDs, you might think that it's possible to draw grand conclusions about which tech is better with – for example – games, and which is better with movies. Expensive. The 55GZ1500 Panasonic stands out from last year’s models through a new HCX Pro video processor, an improved smart TV interface, built-in Dolby Atmos audio, and most excitingly of all, the ability to play both the HDR10+ and Dolby Vision HDR formats. Panasonic’s mid-range OLED TV for 2019 chooses subtlety and elegance over flashiness and glamour. The upscaling processing’s work is brilliantly aided and abetted, of course, by the 55GZ1500’s innate shadow detail and colour finesse. The Samsung Q90R series, in particular, reaches around 2000 nits, while still maintaining deep black levels at the other end of the scale. |, Panasonic 55GZ2000 55-inch 4K HDR Smart OLED TV. All four HDMIs support 4K HDR – though unlike LG’s OLED TVs, none of the 55GZ1500’s HDMIs are made to the full bandwidth HDMI 2.1 specification. Though it can work with Alexa and Google Assistant if you link through to a compatible smart speaker or listening device. For now it's OLED that takes the crown for the best – and most expensive – TV tech around, but unless LG Display can up its production rate and create more screen sizes – as it's beginning to do – the immediate future of the mainstream TV could still belong to QLED. But here goes. We can summarise the OLED vs QLED battle in one sentence: QLED is a tweak of existing LCD technology, while OLED is a new technology altogether. Sound Quality TL;DR It might not look very big, but the 55GZ1500’s built-in soundbar delivers an impressively detailed, powerful and clean sound, with a surprisingly effective sense of height and width through Dolby Atmos mixes. There was a problem. Samsung, Hisense and TCL banded together under the QLED Alliance back in 2017, in order to advance QLED development – and shift more QLED sets in the world's biggest TV market, China. Pros:  England and Wales company registration number 2008885. Bath QLED isn't a new TV technology as much as it is a rebrand. It's now trying to popularize the technology by getting other companies involved. While Panasonic’s smart TV features may be a little off the pace set by LG and Samsung, Panasonic’s Hollywood ties and unparalleled experience with self-emissive screen technologies have taken OLED picture quality to giddy new heights with the 55GZ1500. There are plans afoot to develop QLED sets that ditch the LCD backlight to become self-emissive, in a move that could blend the advantages of both OLED and QLED technologies and spell trouble for OLED panel manufacturers like LG Display. Since the pixels themselves are producing the light, when they need to be black they get switched off completely. The Aspect Ratio of this screen is 16:09 to meet the latest standards and consumes as power (when running). Although it covers the most popular streaming platforms like Netflix, Amazon Prime Video, YouTube, Rakuten and all of the UK’s key terrestrial broadcaster catch up apps – under Freeview Play – it’s still missing a few services you can get on other platforms, such as Now TV, BT Sport, and Apple TV. The maker LG Display just can't produce enough OLED panels fast enough to bring them in at a lower cost, which is making OLED TVs seem like a top-tier premium TV technology only. Available in the cheaper 55- and more expensive 65-inch model, it trickles down much of the technology seen in the top-range sets – aside from the integrated Atmos speakers. I was speaking to a Panasonic representative in John Lewis about a year ago, and I said to him (yet again) that it was a great shame that Panasonic didn't do a 77-inch OLED, as other manufacturers did. You will get the likes of TCL and Hisense pushing 'QLED' branded sets, so there's clearly more to it than Samsung's marketing team, too.