Canada is the second country in the world to legalize cannabis for recreational use nationwide after Uruguay. George Budwell has been writing about healthcare and biotechnology companies at the Motley Fool since 2013. What does this all mean? Recreational marijuana was legalized in Canada under the Cannabis Act, which has been in effect from October 2018. Regardless of market activity, cannabis companies were busy executing on their branding, supply and product development strategies ahead of recreational legalizations. Tilray has wide variety of differentiated cannabis brands and products designed to attract a diverse set of patients and consumers. All Content Copyright © 1993-2020 420 Magazine ® All Rights Reserved, Tilray Brings Marley Brand North, Canopy Invests In LiveWell, KY: Legalize Marijuana, Give Teachers Their Pension, These Are The 6 Marijuana Stocks That Trade On The NYSE, Canadian Pot Producers Take Fight To Illicit Market With Cheap Cannabis, ‘Rain Of Cannabis’: Drone Drops Packets Of Weed Across Tel Aviv, Cannabis CBD Oil Transformed The Lives Of Two Cambs Mums – Now They Sell It. The strong competition has prompted three of Canada's biggest cannabis producers (Canopy Growth, Tilray and Aurora) to introduce lower-priced marijuana products offering equal, if not better, value for money. You have 4 free articles remaining this month, Sign-up to our daily newsletter for more articles like this + access to 5 extra articles. “This is a brand that already has tremendous name recognition,” said CEO Brendan Kennedy, noting the challenges of branding in the restrictive Canadian regulatory environment, which appears set to have plain packaging rules and limits on advertising. Eating Cannabis Also Carries Risks, Warn Doctors, Canada to Offer 'Value' Marijuana Brands to Compete With Illegal Sellers Market | News. With this perspective, let's consider where Tilray (NASDAQ:TLRY) -- the third largest marijuana cultivator in the world by market cap and a popular name among retail investors -- might be in five years. In five years, Tilray should have an attractive mix of medical, recreational, and non-smokable retail products, but the bulk of its sales will almost certainly come from the … His primary interests are novel small molecule drugs, next generation vaccines, and cell therapies. 28", which will be priced at $4 per gram, with a THC (tetrahydrocannabinol) potency level of 13 to 25 percent, CNBC reports. Twd., Canopy's value brand, is offering a one-ounce product this April called "Twd. Dosecann, which owns a facility in Charlottetown, P.E.I.,  is applying to become a “licensed dealer” under Canada’s Narcotic Control Regulations. Tilray is also one of the first pot companies to successfully gain a cultivation license in both Canada and Portugal. Tilray sold roughly 10.9 metric tons of cannabis during the quarter, with the average selling price per gram dropping to $3.25 from $6.21. Underscoring this point, the first G8 country to legalize adult-use marijuana, Canada, did so less than a full year ago, major U.S. stock exchanges just started listing pure cannabis-oriented companies for the first time in 2018, and bills aimed at easing banking restrictions on the industry in the U.S. only began to gain real traction in Congress during the first half of this year. An employee managing cannabis plants at a cannabis factory in Lincoln, Ontario, on October 12, 2018. majority of Americans support the legalization of marijuana. Market data powered by FactSet and Web Financial Group. Its use (be it recreational or medical) is legal across some states in the country. "The Batch is a new no-frills cannabis brand focused on delivering quality cannabis flower and pre-rolls at competitive prices," Tilray's chief marketing officer, Adine Fabiani-Carter, told CNBC. Rivers uses a streaming model, where it provides financing to companies in return for product purchase agreements and sales royalties. That being said, Tilray does have significant investments in other fruitful areas of the cannabis space. LiveWell is retrofitting one greenhouse facility and building a second, which “collectively represent over 1,500,000 sq. Like nearly all pot stocks at the moment, Tilray remains in its infancy. On Thursday, the company announced that it has entered into a non-binding agreement to acquire a 51 per cent stake in a numbered company based in Etobicoke, Ont., which will “undertake an application to become a Licensed Dealer.” It’s unclear how much Namaste is paying for the acquisition.