Each son of founder Sundaram Iyengar, who began his business stint with a bus service, formed the four different branches of the TVS Group. "They have only separated the operating companies to give management focus and enhance value for stakeholders," said TVS Group veteran H Lakshmanan. "Lakshmi is pleasantly aggressive. “The deals I did with the group were mutually beneficial. TVS Electronics, Gopal's baby, had a promising start before it fell into stagnancy, from which he's trying to revive it now. A recent announcement from TVS Motor Company says that Sudarshan Venu, 23, son of Venu Srinivasan (fourth generation), has joined the board of … This also gives an insight into her tactical business skills. The TVS Group, founded in 1911 as a bus company, rode through the depression, the lore and a few other hiccups, managing along the way to pick up some from the fourth generation for key leadership slots. Two years ago, one such quiet settlement took place between RPG Group brothers Harsh and Sanjiv Goenka. White linoleum tiles, a few plants laid out Zen-style in one corner, and two or three pieces of Oriental artwork on the walls. The Madurai group runs the logistics and tyre-making arms, among other businesses, of the group. With the restructuring, the brothers have ended their co-existence under the Sundaram Clayton umbrella, a part of the century-old TVS Group that comprises 30 firms, has sales of Rs 27,000 crore and employs over 40,000. It's important to harness their energy." The move was sweetly timed. Last year, she was joined by her younger brother Sudarshan. Maruti Suzuki chairman R.C. Narayana Murthy, earlier this year. For those years in between, the group operated without a chairman, with Krishna in an acting role. "Will the children create centripetal or centrifugal forces? SRINIVASAN'S FAMILY, with members from three different business backgrounds, keeps her energised. She now manages the entire components business, which includes die cast, rubber, plastics and seats. It's now 10 years since I joined Sundaram Finance." She’d already had a child when she went there; that was in 1984, and she was the only Indian woman in her class. Srinivasan bought the tractor company coming off the back of a downturn, displaying her deep understanding of the market. “Bureaucrats were always surprised to see this young woman—they’d look at me and say, ‘Oh, really?’” (The only other female executive heading a tractor company is Cathrina Claas-Mühlhäuser, the new president of the supervisory board for the German CLAAS Group, a leading agriculture engineering outfit.). And when asked why she is in a clearly unglamorous business devoid of women, she’s quick to answer, “That it’s profitable is great but the end product is something that you can see, feel, and touch. “I think equity is the most expensive form of financing. This has led the company into newer products and technologies. Specifically, it has made Gopal, an MBA from the University of Michigan, accountable to the overall holding company, TVS & Sons, which has 12 members from the four family wings that constitute the group. Given that kind of self-awareness, some business experts say it is too early to make generalised comments on the new TVS generation. Daughter of Venu Srinivasan, CMD Lakshmi got involved early in the businesses managed by her father Venu Srinivasan — auto components company Sundaram-Clayton and two-wheeler maker TVS Motor. And in keeping with tradition, Srinivasan’s daughter Lakshmi married Rohan Murty, son of Infosys founder N.R. At TVS, the fourth-generation leaders are inducted at lower levels, exposed to customers, the outside world, and then moved gradually into operational roles, Dinesh said, adding that the main task for his generation is to re-invent businesses and grow significantly faster. The present group chairman, Krishna, had to wait about a decade after the death of Ramachandran in 2004 for the family to reach a consensus and formally appoint him to the top post. Post budget views by Mr Venu Srinivasan, CII Past President & Chairman, CII VLFM Initiative and Chairman, Sundaram-Clayton Limited at the CII Budget Viewing Session 2014 -15. “We ended up having stand-up meetings so that we wouldn’t waste time getting too comfortable,” he says. Our challenge now is to translate this into better results," Harsha said. Pick up the phone and make the call for me,” recalls Srinivasan, the elder of two sisters. It’s a status symbol, it’s a tool of production, and it’s his livelihood. "Being the market leader in a highly competitive market, we grew the newer product lines that became the engine of growth for the company," said Srivats. Srivats Ram There's no exception now. Venu, 59, is now in charge of the automobiles-focused Sundaram Clayton while Gopal, 54, oversees Sundaram Investment, with interests in electronics, software and asset management. Inciting hatred against a certain community, Now available! Daughter of a legend, she is married to Venu Srinivasan of the T.V.S.